Question 1

The time required for an adequate market test is often minimal.

Accepted Answer

A) True 
 B)False

Question 2

Which type of research is typically carried out by means of a survey?

Accepted Answer

A)   Descriptive
B)   Causal
C)   Exploratory
D)   Experimental
E)   Cause-and-effectF) A) and C)
G) A) and B)

Question 3

Descriptive research is NOT productively used

Accepted Answer

A)   to develop a profile of the "average user."
B)   to estimate the proportion of people in a specified population who behave in a certain way.
C)   to clarify concepts.
D)   to make specific predictions.
E)   to determine whether certain variables are associated.F) B) and C)
G) None of the above

Question 4

The three basic types of research are:

Accepted Answer

A)   experimental, descriptive, causal
B)   exploratory, demonstrative, causal
C)   exploratory, descriptive, experimental
D)   exploratory, descriptive, causal
E)   experimental, demonstrative, cause-and-effectF) A) and E)
G) B) and C) D

Question 5

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouth wash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is PRIMARILY a(n)

Accepted Answer

A)   exploratory study.
B)   descriptive study.
C)   lab experiment.
D)   field experiment.
E)   turnover analysis.F) A) and E)
G) D) and E)

Question 6

Which of the following is a potential use of test marketing?

Accepted Answer

A)   To test the sales potential for a new Colgate toothpaste.
B)   To test variations in the marketing mix for an existing P&G detergent.
C)   To test the sales potential for a new offer by the local telephone company.
D)   To test the impact of a price increase on the perception of the product.
E)   All of the above.F) B) and E)
G) C) and D)

Question 7

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

Accepted Answer

A)   Exploratory
B)   Experiments
C)   Causal
D)   Descriptive
E)   SurveysF) None of the above
G) A) and C)

Question 8

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

Accepted Answer

The answer of This type of validity refers to our...

Question 9

How can it be determined if an experiment is valid (both internally and externally) ?

Accepted Answer

A)   The observed change in the dependent variable is in fact due to the experimental variable.
B)   The results of the experiment apply to the general population outside the experimental setting.
C)   The results do not account for the effects of extraneous variables.
D)   Both a and b are correct.
E)   a, b, and c, are all correct.F) A) and E)
G) D) and E) D

Question 10

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Accepted Answer

A)   laboratory; field
B)   field; laboratory
C)   longitudinal; cross-sectional
D)   The internal and external validities are usually the same for both types of experiments.
E)   Neither internal or external validity is critical for experiments.F) C) and D)
G) A) and B)

Question 11

Which of the following is TRUE of experiments?

Accepted Answer

A)   An experiment has greater ability to supply evidence of causality because it takes longer to complete than a descriptive study.
B)   Researchers have more control when performing experiments than they have when using exploratory or descriptive designs.
C)   External validity is more important to determine than internal validity.
D)   An experimental design is a research design in which the investigator has direct control over at least one independent variable and manipulates at least one dependent variable.
E)   Both b and d are true.F) A) and E)
G) C) and D)

Question 12

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Accepted Answer

A)   Basic research
B)   Longitudinal
C)   Causal
D)   Exploratory
E)   DescriptiveF) A) and C)
G) C) and E)

Question 13

In regard to internal and external validity

Accepted Answer

A)   you can't have one without the other.
B)   procedures used to establish internal validity will also establish external validity.
C)   they are matters of degree rather than all-or-nothing propositions.
D)   neither is important in laboratory experiments.
E)   internal validity is a much more important issue in marketing than external validity.F) C) and E)
G) A) and D) C

Question 14

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is capable of providing more convincing evidence of causal relationships?

Accepted Answer

A)   An exploratory design
B)   An experiment
C)   Turnover analysis
D)   Cross-sectional analysis
E)   A descriptive designF) B) and D)
G) All of the above

Question 16

The three major considerations in test marketing are______________,______________, and
____________________.

Accepted Answer

cost, time, control cost, cont...

Question 17

Which of the following is FALSE?

Accepted Answer

A)   Experiments provide strong evidence of causal relationships because of the control they give investigators.
B)   The variables being manipulated by a researcher in an experiment are referred to as independent variables.
C)   A field experiment takes place when an investigator creates a situation with the desired conditions and then manipulates some variables while controlling others.
D)   Both b and c are true.
E)   a, b, and c are true.F) B) and C)
G) D) and E)

Question 18

Bob's Cookie Company has decided to test market their new sugarless chocolate chip cookie. A major question the company hopes to answer with the test market project concerns distributor acceptance of this somewhat novel product. Which method of test marketing would be most appropriate in this situation?

Accepted Answer

A)   Controlled test marketing
B)   Standard test marketing
C)   Forced-distribution test marketing
D)   Simulated test marketing
E)   Electronic test marketingF) A) and B)
G) B) and D)

Question 19

Disadvantages of standard test markets include all of the following EXCEPT

Accepted Answer

A)   cost.
B)   time.
C)   security.
D)   All of the above are problems associated with standard test markets.
E)   None of the above represents problems with standard test markets.F) A) and B)
G) C) and E)

Question 20

The outcome variable that is influenced by the manipulation of another variable(s)  is called the______________variable.

Accepted Answer

A)   causal
B)   independent
C)   descriptive
D)   dependent
E)   resultantF) A) and D)
G) A) and B)

Exam 8: Conducting Causal Research

The time required for an adequate market test is often minimal.

Correct Answer
verified

Which type of research is typically carried out by means of a survey?

Correct Answer
verified

Descriptive research is NOT productively used

Correct Answer
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The three basic types of research are:

Correct Answer
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D

You have been called in as a consultant for the purpose of advising what sales volume quotas for Brand A mouth wash should be established for each of ten sales districts that collectively cover the continental United States. The quotas are to be set for the next calendar year. This is PRIMARILY a(n)

Correct Answer
verified

Which of the following is a potential use of test marketing?

Correct Answer
verified

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

Correct Answer
verified

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

Correct Answer
verified

How can it be determined if an experiment is valid (both internally and externally) ?

Correct Answer
verified
D

Typically,experiments have greater internal validity, andexperiments have greater external validity.

Correct Answer
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Which of the following is TRUE of experiments?

Correct Answer
verified

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Correct Answer
verified

In regard to internal and external validity

Correct Answer
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C

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Correct Answer
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Which of the following is capable of providing more convincing evidence of causal relationships?

Correct Answer
verified

The three major considerations in test marketing are,, and ________.

Correct Answer
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cost, time, control cost, cont...
View Answer

Which of the following is FALSE?

Correct Answer
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Correct Answer
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Disadvantages of standard test markets include all of the following EXCEPT

Correct Answer
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The outcome variable that is influenced by the manipulation of another variable(s) is called the______________variable.

Correct Answer
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Exam 8: Conducting Causal Research

The time required for an adequate market test is often minimal.

Correct AnswerverifiedShow Answer

Which type of research is typically carried out by means of a survey?

Correct AnswerverifiedShow Answer

Descriptive research is NOT productively used

Correct AnswerverifiedShow Answer

The three basic types of research are:

Correct AnswerverifiedD

Correct AnswerverifiedShow Answer

Which of the following is a potential use of test marketing?

Correct AnswerverifiedShow Answer

Which type of research should be conducted only when researchers know what the key issues are and what questions need to be asked?

Correct AnswerverifiedShow Answer

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not to other factors _.

Correct AnswerverifiedShow Answer

How can it be determined if an experiment is valid (both internally and externally) ?

Correct AnswerverifiedD

Typically,______________experiments have greater internal validity, and______________experiments have greater external validity.

Correct AnswerverifiedShow Answer

Which of the following is TRUE of experiments?

Correct AnswerverifiedShow Answer

What type of research design should a researcher use if he/she wishes to determine conclusively the effect of a change in price on the sales of a particular brand of soap?

Correct AnswerverifiedShow Answer

In regard to internal and external validity

Correct AnswerverifiedC

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Correct AnswerverifiedShow Answer

Which of the following is capable of providing more convincing evidence of causal relationships?

Correct AnswerverifiedShow Answer

The three major considerations in test marketing are______________,______________, and ____________________.

Correct Answerverifiedcost, time, control cost, cont...View AnswerShow Answer

Which of the following is FALSE?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Disadvantages of standard test markets include all of the following EXCEPT

Correct AnswerverifiedShow Answer

The outcome variable that is influenced by the manipulation of another variable(s) is called the______________variable.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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D

Correct Answer
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Correct Answer
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D

Typically,experiments have greater internal validity, andexperiments have greater external validity.

Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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Correct Answer
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The three major considerations in test marketing are,, and ________.

Correct Answer
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cost, time, control cost, cont...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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