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Exam 6: Analyzing the Audience  

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Question 41

Multiple Choice

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If you were constructing an audience-analysis questionnaire and wanted to learn why some ofyour listeners do not fasten their seatbelts every time they ride in a motor vehicle, which othe following would be the best kind of question to ask?

A) scale question
B) leading question
C) fixed-alternative question
D) demographic question
E) open-ended question

F) C) and D)
G) A) and C)

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Question 42

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The aim osuccessful speechmaking is to gain a desired response from listeners by any means necessary.

A) True
B) False

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Question 43

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Audience adaptation is an important factor in which othe following steps othe speechmaking process?

When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.

The fact that audiences are egocentric means that

According to your textbook, you should always combine demographic audience analysis with __________ audience analysis.

Audience analysis is only important after a speaker has prepared an outline for the speech.

Unlike beginning speakers, experienced speakers have little need for audience analysis.

As your textbook explains, the primary purpose ospeechmaking is to

Iyou were constructing an audience-analysis questionnaire and wanted to learn how many oyour listeners believe in extraterrestrial life, which othe following would be the best kind oquestion to ask?

Audience-centeredness means that public speakers should

Iyou were giving a speech to a general audience about the early days orock and roll, the _______________ oyour listeners would probably be the most important factor to consider in your demographic audience analysis.

According to your textbook, which othe following is a demographic characteristic oa speech audience?

You are giving a speech on a community building project to a local service organization at its monthly luncheon. Dessert dishes are being cleared away as you walk into the overcrowded, overheated room. The most important situational factor to consider when adapting to your audience would probably be the

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in demographic audience analysis.

Although the differences between women and men have diminished in recent years, the gender olisteners is still a major factor in audience analysis.

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in situational audience analysis.

One othe major demographic traits oaudiences is interest in the speaker's topic.

In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and are all working toward the completion oa degree. Unfortunately, because orising tuition, some ous may lose the ability to continue in school." According to your textbook, by trying to show her audience how her topic affects her listeners, Suya was

_______________ audience analysis identifies the traits othe audience unique to a particular speaking occasion.