Question 1

The factors that influence consumer buying power and marketing strategies are part of the _____ of a market.

Accepted Answer

A)  environmental scanning
B)  environmental management
C)  competitive environment
D)  time-based competition
E)  economic environmentF) demarketingG) consumerismH) marketing ethicsI) social responsibilityJ) green marketingK) oligopolyL) gross domestic productM) planned obsolescenceN) inflationO) socially responsible marketingP) political-legal environmentQ) VoIPR) discretionary incomeS) antitrustT) strategic allianceU) P) and T)
V) A) and B)

Question 2

Rising prices caused by excess demand and increases in the costs of
raw materials,component parts,human resources,or other factors of production is referred to as _____.

Accepted Answer

A)  environmental scanning
B)  environmental management
C)  competitive environment
D)  time-based competition
E)  economic environmentF) demarketingG) consumerismH) marketing ethicsI) social responsibilityJ) green marketingK) oligopolyL) gross domestic productM) planned obsolescenceN) inflationO) socially responsible marketingP) political-legal environmentQ) VoIPR) discretionary incomeS) antitrustT) strategic allianceU) D) and N)
V) L) and P)

Question 3

The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.

Accepted Answer

A) True 
 B)False

Question 4

_____ is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

Accepted Answer

A)  environmental scanning
B)  environmental management
C)  competitive environment
D)  time-based competition
E)  economic environmentF) demarketingG) consumerismH) marketing ethicsI) social responsibilityJ) green marketingK) oligopolyL) gross domestic productM) planned obsolescenceN) inflationO) socially responsible marketingP) political-legal environmentQ) VoIPR) discretionary incomeS) antitrustT) strategic allianceU) A) and H)
V) B) and M)

Question 5

People develop standards of ethical behavior based on their own systems of values.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Accepted Answer

A)   Deregulation movement
B)   Disinvestment
C)   Temporary monopoly
D)   Perfect competitionE) All of the above
F) B) and D)

Question 7

Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

Accepted Answer

Invasion of personal privacy has become ...

Question 8

In addition to planning for change,marketers must set goals to meet the concerns of customers,employees,shareholders,and members of the general public.

Accepted Answer

A) True 
 B)False

Question 9

Jen's Dairy markets milk and other milk products that are purely organic and grown using sustainable farming methods.They also have a program under which they recycle used cans of their products.These marketing strategies employed by Jen's Dairy show that they are involved in _____.

Accepted Answer

A)   demarketing
B)   green marketing
C)   socially responsible investing
D)   competitive marketingE) C) and D)
F) None of the above

Question 10

Changes in an environment are most often the result of sudden crises.

Accepted Answer

A) True 
 B)False

Question 11

The competition between Amtrak,Hertz,and Delta Airlines for the travelers' dollar is considered indirect competition because these services can be substituted for one another.

Accepted Answer

A) True 
 B)False

Question 12

The success or failure of a product is independent of the competitive environment.

Accepted Answer

A) True 
 B)False

Question 13

Differentiate between direct and indirect competition with examples.

Accepted Answer

Direct competition occurs among marketer...

Question 14

The component of the marketing environment that consists of laws that require firms to protect consumer rights is referred to as the _____.

Accepted Answer

A)  environmental scanning
B)  environmental management
C)  competitive environment
D)  time-based competition
E)  economic environmentF) demarketingG) consumerismH) marketing ethicsI) social responsibilityJ) green marketingK) oligopolyL) gross domestic productM) planned obsolescenceN) inflationO) socially responsible marketingP) political-legal environmentQ) VoIPR) discretionary incomeS) antitrustT) strategic allianceU) D) and J)
V) A) and T)

Question 15

A stay-at-home mother,a high school senior,and a retired government employee are considered unemployed if they do not have a job and don't want one.

Accepted Answer

A) True 
 B)False

Question 16

Strategic alliances are necessary in countries where local laws require foreign companies to work with local businesses.

Accepted Answer

A) True 
 B)False

Question 17

In Australia,consumer spending in the past few months has seen an upward trend,and buyers are willing to spend more on premium brands.From this pattern,we can say that Australia is in the _____ stage of the business cycle.

Accepted Answer

A)   recovery
B)   prosperity
C)   recession
D)   depressionE) B) and C)
F) None of the above

Question 18

As economic recovery begins after a period of recession,consumption patterns would reveal a sharp spike.

Accepted Answer

A) True 
 B)False

Question 19

The Federal Trade Commission was established to facilitate trade by removing tariffs and other trade barriers among Canada,Mexico,and the United States.

Accepted Answer

A) True 
 B)False

Question 20

Which act prohibits restraint of trade and monopolization and identifies a competitive marketing system as a national policy goal?

Accepted Answer

A)   The Wheeler-Lea Act
B)   The Sherman Antitrust Act
C)   The Federal Trade Commission Act
D)   The Clayton ActE) A) and C)
F) A) and B)

Exam 3: The Marketing Environment, Ethics, and Social Responsibility

As economic recovery begins after a period of recession,consumption patterns would reveal a sharp spike.

Correct AnswerverifiedShow Answer

The Federal Trade Commission was established to facilitate trade by removing tariffs and other trade barriers among Canada,Mexico,and the United States.

Correct AnswerverifiedShow Answer

The competition between Amtrak,Hertz,and Delta Airlines for the travelers' dollar is considered indirect competition because these services can be substituted for one another.

Correct AnswerverifiedShow Answer

Changes in an environment are most often the result of sudden crises.

Correct AnswerverifiedShow Answer

The factors that influence consumer buying power and marketing strategies are part of the _____ of a market.

Correct AnswerverifiedShow Answer

Jen's Dairy markets milk and other milk products that are purely organic and grown using sustainable farming methods.They also have a program under which they recycle used cans of their products.These marketing strategies employed by Jen's Dairy show that they are involved in _____.

Correct AnswerverifiedShow Answer

In addition to planning for change,marketers must set goals to meet the concerns of customers,employees,shareholders,and members of the general public.

Correct AnswerverifiedShow Answer

Which act prohibits restraint of trade and monopolization and identifies a competitive marketing system as a national policy goal?

Correct AnswerverifiedShow Answer

Why is ethics regarded as a critical issue in marketing research? What are the steps taken by the government to ensure consumer safety and privacy?

Correct AnswerverifiedInvasion of personal privacy has become ...View AnswerShow Answer

The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.

Correct AnswerverifiedShow Answer

The component of the marketing environment that consists of laws that require firms to protect consumer rights is referred to as the _____.

Correct AnswerverifiedShow Answer

Strategic alliances are necessary in countries where local laws require foreign companies to work with local businesses.

Correct AnswerverifiedShow Answer

Which of the following has ended total monopoly protection for most utilities like natural gas,electricity,water,and cable TV service?

Correct AnswerverifiedShow Answer

In Australia,consumer spending in the past few months has seen an upward trend,and buyers are willing to spend more on premium brands.From this pattern,we can say that Australia is in the _____ stage of the business cycle.

Correct AnswerverifiedShow Answer

Rising prices caused by excess demand and increases in the costs of raw materials,component parts,human resources,or other factors of production is referred to as _____.

Correct AnswerverifiedShow Answer

A stay-at-home mother,a high school senior,and a retired government employee are considered unemployed if they do not have a job and don't want one.

Correct AnswerverifiedShow Answer

_____ is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

Correct AnswerverifiedShow Answer

Differentiate between direct and indirect competition with examples.

Correct AnswerverifiedDirect competition occurs among marketer...View AnswerShow Answer

People develop standards of ethical behavior based on their own systems of values.

Correct AnswerverifiedShow Answer

The success or failure of a product is independent of the competitive environment.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Invasion of personal privacy has become ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Direct competition occurs among marketer...
View Answer

Correct Answer
verified

Correct Answer
verified